Some organizations start their Digital Transformation considering the possibilities that technologies like artificial intelligence or cloud services could bring. However, Digital Transformation is not about the use of innovative technologies, technologies are only enablers. Digital Transformation should transform the customer experience and create new business models that must bring added value and must have concrete objectives.

📢 Technologies are only enablers. The #digitaltransformation should transform the customer experience and create new business models that must bring added value and must have concrete objectives.

Other organizations use digital products or computers to automate processes. Although it can help to reduce costs, that is only Digitization. Organizations must have a clearly defined digital identity, digital culture, and digital strategy. The result of a Digital Transformation should be new business models and a customer experience fundamentally different from the traditional ones. In many cases, to achieve this the traditional business processes and the company structure needs to be transformed too.

📢 Organizations must have a clearly defined #digitalidentity, #digitalculture, and #digitalstrategy.

It is also very important to be aware that Digital Transformation creates a market environment that is volatile, uncertain, and complex. This creates big opportunities for organizations that are agile and can adapt to the new environment better than others.

Lean Portfolio Management aligns the organization’s strategy with execution in a lean and agile way. This is crucial to survive in the environment created by Digital Transformation.

In the digital era, it is crucial to quickly adapt and respond to competitive threats and efficiently validate and deliver customer value. Completing my Lean Portfolio Management certification helped me to learn new tools and methods for successfully managing Digital Portfolios.